It’s #MumBag and #MumBoss #Monday where some very talented and interesting women let us into their minds and their bags to see their inner workings.
Today’s #MumBoss has probably got one of the best black books in the TV industry as she spent 17 years as an HR/Talent manager at Endemol, filling the production jobs on their iconic shows.
A year ago she left the role to spend more time with her children (Now 11, 9 and 4) and started a blog and an Instagram account called @chloelovestoshop to give herself a reason to ‘keep making an effort’ in the mornings and to share her #OOTD and her amazing knack of finding high-end looking pieces on the high street.
One year and TWENTY THOUSAND followers later and Chloe’s passion has turned into her job. She lets us in on how it’s all come about …

What do you do in a nutshell?

I am a mummy fashion blogger. I blog about fashion and lifestyle and collaborate with brands that I love to wear.  My plan is to design my own range of clothing one day.

When did you start it and why at that time?

I started it a year ago, when I decided that I needed to spend more time with the children at home. Three children and a full time office job was proving too difficult, and I wanted to find something that I could fit in around the children’s school hours and try something that would get my creative juices flowing. When you have done the same job for 17 years, it’s tricky to feel invigorated by what you do. I needed a change

What has been your biggest challenge so far?

I didn’t expect things to take off so quickly, so my biggest challenge has been trying to fit it all in. It’s turned into a fairly full time ‘job’ but I am also full time with the children, so I have to try and fit everything in while they are at school. When I worked in an office I switched off the minute I walked out of the door (most days) but when you live your life through social media, it never stops! (That’s not a complaint, I love it, it’s just tricky to find a balance sometimes)

What has been your proudest moment?

Hitting 20K followers on Instagram has been a very proud moment and being asked to collaborate with big brands that I love has also made me proud. But I am probably most proud that I have not missed a single assembly, concert, netball match or competition this year. I have found a career that means that I can be there for the children whenever they need me.

What is your best #MumHack for making it all work?

Getting up an hour earlier than everyone else! When I do this, it makes a huge difference to my day. That hour of thinking through what I need to do without anyone asking something of me is golden. However, there are plenty of days that I don’t do this and I am very often chasing my tail and dropping balls!

What encouragement would you give someone thinking of starting their own thing?

Don’t be afraid to give it a go. I always think it’s better to look back on life and say ‘I can’t believe I did that’ than to say ‘I wish I had done that’.

We have one shot at this thing called life, and you have to do things that make you happy. Sometimes, that means taking a few risks. But when you take risks you feel alive and if they don’t work out, at least you will know you gave it your best shot. Be prepared to work really, really hard. But when it’s your own thing, you have all the energy and passion that you need to keep going, so it doesn’t always feel like hard work.

What advice would you give your younger self?

Believe in yourself more. I am still full of self-doubt and it can hold you back sometimes.


Will you show us your #MumBag?

Number of items in your bag: about 25

Mark your #MumBag out of 10 for:

Entertainment: 8 (earphones and an iphone! Not pictured I was using it to take the photograph!)

Food:2 ( 2 polos!!)


Clothing: 3 (1glove and a hat)

Skank: 6 (tons of old receipts)

Actual nice things for you: 6 (makeup and hand cream)

What is the most comedy item you have found?

A pair of pants that I had used to hold my hair up in the shower and realised just before I entered the school. I took them out and popped them in my bag and they stayed there for quite a few days…

What is the oldest item in there?

My nail clippers

What is the item you’re most proud of?

My Chloe purse. I treated myself to it with my (little) Christmas bonus at work a few years ago.

Describe your baggage-type:

Being a fashion blogger means that I change my bag most days. So every time I change it, I tend to clear it out so it is usually OCD. However, if I use the same bag for a few days I very very quickly become a hoarder.

Here it is:


Thank you for reading x

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Mrs Yellow supports http://www.pandasfoundation.org.uk who support mums with PND.  If you like what you’ve seen and want to help a good cause you can text PAND45 £3 to 70070. Text costs £3 plus network charge. PANDAS Foundation receives 100% of your donation. Obtain bill payer’s permission.