It’s #MumBag and #MumBoss #Monday where some very talented and interesting women let us into their minds and their bags to see their inner workings.

Johanna Rossi is based in Monaco and lives there with her husband and two kids aged 8 and 4.


She has started Raising Women as a way to support entrepreneurial mums to create a life they love.

Her website is a community of like-minded women sharing their stories of self discovery through motherhood via podcasts where she interviews her guests about their pasts and how they’ve got to where they are now.  They are an inspirational read and listen as well as being totally accessible as you realise that they are normal mums doing their thing. You can also read Johanna’s very honest personal story here.


Johanna is also a Holistic Health Coach and mentor and offers 1:1 sessions to help women find their voice and some structure after being buried under everyone else’s needs in the early years.  She also supports Care International (who provide CARE packages to people recovering from war) through the sales of her awesome Tees and Tote in her shop.

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The #MumBoss Questions:

What does your business/ do you do in a nutshell?

I support women to balance motherhood with becoming who they were meant to be.

When did you start it and why at that time?

I launched in September in 2016 after refocusing, stripping back and rebranding my original business.

What has been your biggest challenge so far?

Self doubt.

What has been your proudest moment?

One day someone asked my son what my work was all about. He said that Mum helps people to stay healthy and happy – he got it!

What is your best mum hack for making it all work?

Forward thinking and pre-planning. And leave room in your schedule for the parenting curve ball.

What encouragement would you give a Mum thinking of starting her own thing?

You don’t have to climb the whole mountain at once. Do your best with the time you have, and step-by-step you’ll get a better view of the journey that you are on. The climb is the best bit and it is important to stop every once in a while and take in the view!

What advice would you give your younger self?

Don’t worry about looking for a job, think more about who you want to help, what changes you want to make and how you are going to do it.

You have found your thing, how did you come across it?

Actually through my journey I’ve come to believe that the ‘thing’ we look for doesn’t really exist. What does, however, is how our acceptance for our life and the path we are on.  Accepting who we are and what cards we were given.

The people who appear to have found their ‘thing’ haven’t arrived at a destination, they are like everyone else who is searching, yet they have accepted to embrace the path they are on, and focus on all the good stuff that is on their path.

I believe finding ‘your thing’ is all about seeing what is already there with a new outlook that comes with a change of mindset. Energy flows where focus goes, so when we focus on creating meaning in our life we automatically create an energy which causes us to shift in a fundamental way.

Will you show us your #MumBag?

Number of items in your bag: About 10

Mark your #MumBag out of 10 for:

Entertainment: 6

Food: 6

Drugs: 10 homeopathic kind! 😉

Clothing: 3

Skank: 7

Actual nice things for you: 3

What is the most comedy item you have found?

Not many laughs had from my bag, but definitely had some surprises in the form of squashed bananas and stolen lipgloss that one of my little people managed to negotiate out the shop under the radar!

What is the oldest item in there?

My keys!

What is the item you’re most proud of?

My polaroid camera

Describe your baggage-type:


Let’s see it then:


Thank you for reading x

Follow Mrs Yellow  on Instagram

Mrs Yellow supports http://www.pandasfoundation.org.uk who support mums with PND.  If you like what you’ve seen and want to help a good cause you can text PAND45 £3  (or £1, £2, £4, £5 or £10)to 70070. Text costs amount donated plus network charge. PANDAS Foundation receives 100% of your donation. Obtain bill payer’s permission.


It’s #MumBag and #MumBoss #Monday where some very talented and interesting women let us into their minds and their bags to see their inner workings.
Today’s #MumBoss has probably got one of the best black books in the TV industry as she spent 17 years as an HR/Talent manager at Endemol, filling the production jobs on their iconic shows.
A year ago she left the role to spend more time with her children (Now 11, 9 and 4) and started a blog and an Instagram account called @chloelovestoshop to give herself a reason to ‘keep making an effort’ in the mornings and to share her #OOTD and her amazing knack of finding high-end looking pieces on the high street.
One year and TWENTY THOUSAND followers later and Chloe’s passion has turned into her job. She lets us in on how it’s all come about …

What do you do in a nutshell?

I am a mummy fashion blogger. I blog about fashion and lifestyle and collaborate with brands that I love to wear.  My plan is to design my own range of clothing one day.

When did you start it and why at that time?

I started it a year ago, when I decided that I needed to spend more time with the children at home. Three children and a full time office job was proving too difficult, and I wanted to find something that I could fit in around the children’s school hours and try something that would get my creative juices flowing. When you have done the same job for 17 years, it’s tricky to feel invigorated by what you do. I needed a change

What has been your biggest challenge so far?

I didn’t expect things to take off so quickly, so my biggest challenge has been trying to fit it all in. It’s turned into a fairly full time ‘job’ but I am also full time with the children, so I have to try and fit everything in while they are at school. When I worked in an office I switched off the minute I walked out of the door (most days) but when you live your life through social media, it never stops! (That’s not a complaint, I love it, it’s just tricky to find a balance sometimes)

What has been your proudest moment?

Hitting 20K followers on Instagram has been a very proud moment and being asked to collaborate with big brands that I love has also made me proud. But I am probably most proud that I have not missed a single assembly, concert, netball match or competition this year. I have found a career that means that I can be there for the children whenever they need me.

What is your best #MumHack for making it all work?

Getting up an hour earlier than everyone else! When I do this, it makes a huge difference to my day. That hour of thinking through what I need to do without anyone asking something of me is golden. However, there are plenty of days that I don’t do this and I am very often chasing my tail and dropping balls!

What encouragement would you give someone thinking of starting their own thing?

Don’t be afraid to give it a go. I always think it’s better to look back on life and say ‘I can’t believe I did that’ than to say ‘I wish I had done that’.

We have one shot at this thing called life, and you have to do things that make you happy. Sometimes, that means taking a few risks. But when you take risks you feel alive and if they don’t work out, at least you will know you gave it your best shot. Be prepared to work really, really hard. But when it’s your own thing, you have all the energy and passion that you need to keep going, so it doesn’t always feel like hard work.

What advice would you give your younger self?

Believe in yourself more. I am still full of self-doubt and it can hold you back sometimes.


Will you show us your #MumBag?

Number of items in your bag: about 25

Mark your #MumBag out of 10 for:

Entertainment: 8 (earphones and an iphone! Not pictured I was using it to take the photograph!)

Food:2 ( 2 polos!!)


Clothing: 3 (1glove and a hat)

Skank: 6 (tons of old receipts)

Actual nice things for you: 6 (makeup and hand cream)

What is the most comedy item you have found?

A pair of pants that I had used to hold my hair up in the shower and realised just before I entered the school. I took them out and popped them in my bag and they stayed there for quite a few days…

What is the oldest item in there?

My nail clippers

What is the item you’re most proud of?

My Chloe purse. I treated myself to it with my (little) Christmas bonus at work a few years ago.

Describe your baggage-type:

Being a fashion blogger means that I change my bag most days. So every time I change it, I tend to clear it out so it is usually OCD. However, if I use the same bag for a few days I very very quickly become a hoarder.

Here it is:


Thank you for reading x

Follow Mrs Yellow  on Instagram

Mrs Yellow supports http://www.pandasfoundation.org.uk who support mums with PND.  If you like what you’ve seen and want to help a good cause you can text PAND45 £3 to 70070. Text costs £3 plus network charge. PANDAS Foundation receives 100% of your donation. Obtain bill payer’s permission.

Why I’m Asking You To Show Us Your #MUMBAG And Raise Funds For A Post Natal Depression Charity

Someone I really admire came out about their PND on Facebook the other day and it really threw me.  (And of course I have to mention the amazing Adele’s admission which has happened since writing this.)

Not because it’s still taboo (it is) or I think she should keep the darkness from the positive PR machine that is social media (I don’t) but because if you asked me who had it, she would be on the absolute bottom of my list.  She is a great character and is super hot and happy and funny on social media even with a small baby in tow. It just surprised me.

I admire her even more now.

So it made me think if she, a seemingly ok type, has it there must be loads of other mums squirrelled away suffering with PND on their own, putting on a brave face or not knowing what to do about it. Or even knowing they have it.

It is hard to out yourself.  It takes guts.  Because you feel that people might think less of you, that you are a bad mum, that your kids will be taken away, that you are a failure, or even a cross-the-road-from-her-she’s-not-very-well type.

A friend of mine had it with her first child and said:

“I just felt SO ashamed.

Ashamed at how I felt towards my baby and how badly I was coping.

I put on a facade to friends and family but my Mum knew.

I think it’s taboo because it feels like everyone else is coping.

Everyone else can do it, why can’t I?”


The fact is that 1 in 7 mums will suffer from a bout of Post Natal Depression.

Dad’s can suffer form Post Natal Mental Health Illness too.

The biggest cause of death for women with children between 6 weeks and one year old is suicide.

Read that last one again.


There is such a strong Mama presence online at the moment that now, more than ever, talking about PND should be easy and un-judged.

We have moved on from a time when gin ruined mothers. It’s now being celebrated. Hurrah!

It’s encouraged to admit your #parentfails.  The Tiger Mothers seem to have been put back into captivity and it’s not cool to be smug anymore.  We’re slummy and scummy all the way, waiting for wine-o-clock and dissing ourselves before anyone else does.  Been there, got the #GoodTee shirt.


Early motherhood chucked some PND at me too.

I never went to the doctor about it.   I didn’t know that feeling that bad wasn’t how it should be.

Its only now when I look at the symptoms of PND do I realise I could have ticked off 90% of the list for the first 16 months of my daughter’s life.  In fact that’s when I realised I’d had it, when it lifted.

I had nothing but love for my baby girl and tried SO hard to get everything right for her.  I remember feeling almost paralysed by it.   Hung up on the rules made by power crazy baby whisperers; I felt smaller somehow. I went from massively sociable to socially anxious. From fun-loving to not being able to see the joy.  And I was wound so tight yet could unravel so easily.

I had always defined myself by my exciting jobs in the media.  It had taken a while to get pregnant and I had fantasised about being a stay at home mum.  Now that I was, I was lost at sea.

I took this new ‘motherhood job’ very seriously.  I found it impossible to relinquish any control or accept help.  If Dom ever tried to offer me any advice or suggest something different I would get so defensive and would often use the analogy “I wouldn’t come to your work and tell you how to do your job.”

My sense of self had well and truly left the building, it took my confidence with it and they didn’t leave a forwarding address.

I had *just* enough in me to give to her but little else left for anyone else, especially not myself.  I thought this was just how Motherhood was.

Sharing my experience is not about pity, it’s about hope really.  I have been through it and come out the other side in a way I would never have expected.  I started a business off the back of it that has changed my path. From a dark, confidence-less place something managed to grow.



I have also felt totally different after baby number 2, hi-lighting the difference even more in some ways but also showing that you don’t automatically get it twice.   Of course I have had my moments; like fantasising about having an accident (just a little leg break) so I could have a night in hospital and read magazines.  But that was dog-tiredness talking not Black Dog.

If you recognise any of the symptoms in yourself or in someone you know then please do seek out some help.

I wish I had known about PANDAS Foundation who offer support nationally to mums and dads.

Claire Nethersole, the fundraising manager at PANDAS, explains more:

“PANDAS Foundation provides support for people affected by pre or post-natal mental illnesses and their families.  We have a helpline, email support, support groups based in the community and also a closed Facebook group. All of our volunteers either have first-hand experience or have cared for someone who has.  Last year we supported 11,000 people and demand for our services grows every day.  We are funded by the kind generosity of people who donate and hold events for us and we are grateful for every penny we receive. ”


I started this blog to champion mums. I marvel how much people manage get done as well as raising small folk.  One of the things I do on the blog is a brazenly nosey peek inside people’s #MumBags. I am fascinated about what we lug about to sustain and facilitate the small people.


I asked a pal if I could see inside hers the other day and she said “Oh OK, I’ll share the shame with you.”


That was my lightbulb moment.


I thought, there is no shame in that bag.  That bag goes a long way to keep your babe alive. Fed, watered, entertained, clean, dry, in pennies for this and that, in Calpol and raisins.  Raise up that bag for it is a life-giving source.

And there is no shame in PND either. It’s not baggage. The shame needs to be lifted and replaced with it’s OK not to be OK.

So here’s my plan … With your help I’d like to go some way in raising money and awareness for this small yet brilliant charity.

How? By sharing the contents of YOUR #MumBag on social media and by texting a donation.


Here’s what to do:

  1. Tip/ display the contents of your mumbag on the floor and take a pic from above
  2. Post it on Instagram and/or Facebook
  3. Make sure you include all of this blurb:

I’m sharing my #mumbag (or #dadbag) to help mums with Post Natal Depression

Text PANDAS £3 to 70660 to donate to Pandasfoundation.org.uk


#showusyourmumbag too TAG MATES HERE

#PND #noshameinit #showusyourmumbag #showusyourdadbag

#PANDASfoundation #itsoknottobeok @pandas_uk @mrsyellowblog

Text costs £3 plus network charge. PANDAS Foundation receives 100% of your donation. Obtain bill payer’s permission. Customer care 01691 664275 Charity No 1149485.   

  1. Remember to text a donation
  2. Encourage as many people as you can to do the same by tagging them in your post


Only by talking about this stuff can we normalise it, lift the shame and help people get the help they need.  We will keep you updated on how we get on.

Go on,

#Showusyourmumbag …

Thank you.


Follow @MrsYellowBlog on Instagram or find and follow her blog at http://www.mrsyellow.com