Forget Muth-R, you need MUSH

So, remember a couple of months ago I wrote a piece about The Minefield of Making Mum Friends?

It struck a chord with so many people, got shared around the world and lots of people got in touch to say how they could relate. I heard from Dads in the same boat and even randoms on Facebook added me saying that they would be my friend.  Thanks guys, really.

I signed off by saying that I was going to launch an (imaginary) app called Muth-r.  Think Tinder or Grindr for Mums.  This too got a positive response with some kind folk wishing me every success with it. Gawd love ’em.

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Then a funny thing happened.

This week I went along to a brilliant Mother’s Meeting event.  It was all about networking and one of the companies that got introduced to the group was Mush.

Now this is where it gets really exciting… because Mush is my imagined app in THE REAL WORLD.

It actually exists and it is thriving. Download it here.

How it works:

 

The two clever brains behind it are ex-advertising MD Sarah Hesz and ex city-broker Katie Massey-Taylor; both from South-West London.

 

Sarah Hesz and Katie Massey-Taylor, developers of the new app Mush.

Sarah Hesz and Katie Massey-Taylor, developers of the new app Mush.

 

They became friends last year, at an admittedly lonely time for them both, when Sarah approached Kate in a rare act of social bravery.

I caught up with Sarah earlier to find out how it all came about.

Why do you think making mum friends is so hard?

It shouldn’t be, but it is.  When you have a small child and you’re knackered it’s hard enough getting out of the house, let alone making conversation with a stranger.  At groups you often know what the kid is called weeks before you find out the mum’s name.

Asking for someone’s number takes courage and or desperation.

I had seen Kate a few times in the playground, she looked normal, we had kids the same age and I needed someone to get through this tough stage with.  I asked her for her number with very little pre-amble and we became great friends.

The funny thing is, we live so close and have Facebook friends in common that it should have been way easier to make an introduction.

So Mush is about making it easier for Mums to connect.

What was the lightbulb moment?

It was a Friday afternoon, we went out for a hectic tea with our four kids at Pizza Express to celebrate that we had kept each other sane through the winter and the births of our second children. At least one bottle of prosecco was involved and the idea was hatched.

How long did it take you from idea to launch?

That initial idea came in March 2015.  We then went through the process of research to see if it existed already; we thought it must do but it didn’t. We talked to people about the idea and they seemed to like it.  We also knew we needed an app which we needed to raise funds for.

We made a really budget website, put 3 posters up around the playgrounds near us saying “Mums of East Sheen, let’s do this together.” And it worked; people signed up for it.  Off the back of that we looked for potential investors.  We secured investment at the start of this year and launched at the end of April.

How did you manage it with the kids?

We had no childcare in the beginning so were pulling in favours all the time.  Once we had some funding we got help so we could dedicate our time properly.  And now it is our job 4-5 days a week but with the flexibility to do nursery drop-offs and park time before tea.

And why the name Mush?

We have a few reasons.  In truth we wanted a word that meant something to mums and mush is something we all know with baby food etc plus we were probably weaning at the time.  It also has other meanings such as face and friend.  Or it could even be Mum’s Social Hub.

Are you both on it and using it?

Absolutlely.  I had a great playdate last week with a woman who, coincidentally, lives on a parallel street.  We had enormous fun puddle-jumping on a rainy afternoon.

What has been the feedback so far?

It has been fantastic.  We have been going for a month and have 11,500 users already.  Mums are making connections and that is extraordinarily satisfying for us.

We have had a lot of positive feedback from the media too:

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There is so much to do now.  Someone asked me the other day if I was going to have any more kids and I said that I have just had a baby. This app is our baby and it is keeping us very busy.

And finally,  what advice would you give someone with an idea they want to get off the ground?

Believe in your idea, people are going to pick it apart: the trick is to stay committed to your vision but open to feedback and advice.

And with that, I have downloaded the app.  It is really easy and pleasing to use; especially choosing the words to describe what you like to do with your kids and in your non-mummy life.   

I feel a bit furtive and nervous as I make a profile and start checking out other mums but it is also quite exciting to have a nose and see who you like the look of.

I have chosen carefully and sent a message to one mum who looks like my mates, I suppose. Plus she has kids the same age and has put similar interests as me.

We’ll see if she feels the same. I  do hope she doesn’t think I’m mushing into things. (Sorry, not sorry.)

Download the free app here.

 

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